Changing the world one pint at a time
By Talia Wilcox | February 13If you’ve ever been on a Mini Mart ice cream run, you may have noticed Ben & Jerry’s pints are more expensive than other brands. You may ask yourself, “is my splurge worth the cost as a student on a limited budget?” Yet it’s important to note that your money may go toward more than just ice cream. The creators behind your favorite logos and flavors hold values and make choices to invest profits in a way that impacts the world in which we live. Those few extra dollars might go into supporting a cause that you truly care about. Despite Ben & Jerry’s slightly higher price tag, their model for investment beyond the product itself should be the gold standard for companies. Not all companies have missions that support social causes, but the realization that consumers like to purchase from brands that support causes they care about has driven some companies to use progressive politics as a marketing tactic.