Public Cinemy No. 1: Intellectual property in American cinema
By Sacha Waters | April 24“Barbie” introduced a new trend that may come to dominate American cinema in coming years: films adapted not from books or plays, but from toys. Since the pink-coated blockbuster graced screens in the summer of 2023, many new toy-based projects have been announced by Mattel and its competitors.Mattel has 14 films in development, including projects based on American Girl dolls, Hot Wheels, Uno and even the Magic 8 Ball. Hasbro and Electronic Arts, meanwhile, are collaborating with Margot Robbie’s LuckyChap production company to produce a Monopoly movie and a Sims movie respectively.