Full Court Press: Let’s talk about NIL
By Noah Goldstein | December 6As I stirred mashed potatoes over Thanksgiving break, an avid reader of “Full Court Press” (and, coincidentally, a family friend) approached me, asking my opinion on the name, image and likeness phenomenon that has taken over college sports in recent years. One week earlier, superstar high school quarterback Bryce Underwood flipped his commitment from Louisiana State University to Michigan State University in one of NIL’s wildest stories yet: one that involved billionaire Oracle co-founder Larry Ellison, Barstool Sports founder Dave Portnoy and what even conservative estimates say will be a fat $10 million paycheck.