Begun by husband and wife duo Rob Singh and Megan Fehling-Singh, Found has expanded from running Fenway Flea to a series of vintage pop-up events and ultimately establishing permanent curated vintage stores in Boston. After doing a video about Fenway Flea, Singh and Fehling-Singh reached out to videographer Sam Clovers and asked if she wanted to make videos for their new project called Found. Together, the trio launched Found in February 2023.
They decided to venture into retail in December 2023 by opening four pop-up stores — three on Columbia Street and one in Watertown. To celebrate the launch of the Columbia Street stores, they hosted a huge vintage market outside the shops.
“It was in December, so it was cold, but still, thousands of people were so excited to show up,” Clovers said.
Despite having no prior retail experience, the stores quickly became a great success. They have now consolidated the three Columbia Street locations into two, while the Watertown store has transitioned into a seasonal winter pop-up. Each location boasts a very unique and distinct vibe.
A Found pop-up store is pictured in Cambridge, Mass.
One of their shops specializes in high-end vintage clothing inspired by Americana and Japanese fashion, particularly reflecting Singh’s appreciation for Japanese art. The choice of location was influenced by the trend in Harajuku, Japan where boutiques are often located off the main thoroughfares. This first vintage shop is more than just a store; it serves as a museum — an immersive collection of vintage signs and artifacts that enhance the shopping experience.
The second shop specializes in more contemporary items, where Clovers is currently curating a Y2K theme, which she considers her favorite era of fashion. Additionally, this location features their new charm bar, introduced in January.
“I think when people think of sustainability and then, to me, fashion, they don’t think about jewelry, but jewelry is something you can recycle too,” Clovers remarked. “I don’t think there’s a lot of opportunities to do that — not only in Boston but anywhere.”
At Found’s charm bar, customers can bring in old jewelry to sell, add charms to already owned jewelry or create something entirely new with sourced vintage charms. It also features Italian charm bracelets.
Just this past weekend they hosted their biggest indoor market of the year in South Boston, celebrating their two-year anniversary, featuring over 80 vendors and 10,000 square feet of space. Their mission is to promote vintage and sustainable fashion, making it more accessible.
“We want to give more opportunity for people to keep their clothing circular in the city, so they don’t need to sell it online,” Clovers added.
As they look toward the future, Found remains dedicated to providing accessible, high-quality fashion and sustainable shopping. So, dig through your closet, find five cool pieces you no longer want and come trade them in for something new and exciting at one of their Cambridge locations. Also, be sure to follow their Instagram for updates on upcoming markets.
